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  • Social Fundraising

    Can Social Fundraising Level the Playing Field?

    From a campaign fundraising perspective, the most interesting trend to emerge from this Presidential cycle is the rise of the Super PAC, which has allowed for donors an end around the previous donation limits.  Rather than being limited to a few thousand dollars, donors can...

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  • Facebook debate

    Will the Facebook debate be more effective than the press moderated debate?

    Tomorrow at 9 AM, NBC and Facebook  will host a Social Presidential Debate.  You will be able to see it live on NBC, or view it online at MSNBC and Facebook.  Online, you will be able to submit questions to the candidates as well as...

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  • Mobile Checkins

    Will Location Based Services be part of the 2012 Presidential Campaigns?

    Using location based social networks is becoming more and more popular for businesses.  Customers, using their smartphones, can ‘check-in’ to a business or event and earn a reward. This type of technology would seem to be an ideal fit for political candidates.  So, is the...

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  • Is Television Advertising Effective?

    Study: Is Political Television Advertising Effective?

    A national survey conducted last spring by Republican pollster Neil Newhouse and Democratic pollster Thomas Eldon, shows that voters are turning away from live television.  This is a trend we have been following for a while, but the numbers behind the latest study are staggering....

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  • google-plus-circles4

    Is Google Plus a Game Changer for Political Candidates?

    Google Plus presents an opportunity to change all of that. One of the unique features of Google Plus is the introduction of Circles. Circles allow you to place your connections in different groups (circles) based on what you want to share with each of the groups. Examples of circles could be college friends, co-workers, family, etc. You can put someone in more than one circle. The people you put in circles will not know what circle they are in, only that you have them in a circle. This means you could put your annoying cubicle neighbor in a circle called “loudmouths” and he would never know.

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  • newt twitter

    Winning on Twitter: Why Size isn’t Everything

    When it was revealed recently that 90% of Newt Gingrich's Twitter Followers are fake, it was the latest example of what I have been saying for a while, your true impact on social media is not measured by number of followers alone.

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  • Votocracy

    Votocracy: You’re $99 Away From Being a Presidential Candidate

    Many Presidential candidates are utilizing Facebook to help promote their campaign.  But can an independent candidate use Facebook as the main vehicle for launching a run at the White House?  That is what Votocracy wants to find out. Votocracy is a new Facebook platform that...

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  • obama twitter

    White House Twitter Strategy backfires

    On Friday, in the midst of the debt crisis, President Barack Obama took to Twitter to plead his case.  More specifically, he called upon his Twitter army of close to ten million followers, asking them to tweet their congressmen asking  them to “support a compromise...

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  • President-Obama-Twitter-Town-Hall-Economy-Job-July-2011

    President Obama’s Twitter Town Hall: A Step Forward or Step Back?

    This week, President Obama hosted the first ever Presidential Twitter Town Hall.  In the live forum, Obama answered 18 questions over the course of one hour.  The questions were submitted by Twitter users, and chosen by reporters and Twitter staff.  It was yet another example...

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  • 47-congressman_weiner

    Will The Weiner Scandal Scare Politicians Off of Twitter?

    When I read this article today, which showed that since the Weiner Twitter scandal, there has been a 30% drop in tweets from Democrats and a 18% drop in tweets from Republicans.  Weiner himself, has not tweeted at all.  Despite his lack of tweeting, his...

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